Yuanlong Yato Design and R&D Center boasts a professional design and R&D team composed of more than 100 talents in different fields such as visual communication, industrial design, structural engineering, derivatives of cultural and creative products, and space and interaction design. With more than 20 years of brand marketing experience, the strong team has served many Fortune 500 companies and well-known domestic enterprises, providing customers with all-round design and R&D services, including integrated planning and design of marketing strategy, design and development of creative products and derivatives of licensed cultural and creative products, and establishment of UI in e-commerce platform.
Yuanlong Yato has actively involved in the field of design and R&D and gained fruitful results. We have successively recognized as National High-tech Enterprise, Zhongguancun High-tech Enterprise, Beijing Design and Innovation Center, Beijing Advanced Industrial Design Center, Undertaking Unit of Major Special Construction Project of City of Design, Support Unit of Capital Design and Improvement Plan, Key Enterprise of Beijing Cultural and Creative Industry, Outstanding Independent Innovation Enterprise in Zhongguancun Xicheng Park and one of the Beijing Top 200 Cultural and Creative Enterprises. Yuanlong Yato's original products of self-owned brand WOW!dea and other have won a total of 52 international design awards, including Red Star Design Award (Gold Award), Red Dot Design Award, iF Design Award, Golden Pin Design Award (Best Design Award of the Year), etc. and we possess more than 600 valid independent intellectual property rights so far.
| Yue Xin, Director and Art Director of Yuanlong Yato From 1985 to 1996, Mr. Yue Xin served as a teacher in the Decoration Department and Department of Basic Courses in the Central Academy of Arts & Design. From 1996 to 2003, he took charge of the Deputy General Manager and Designer of Beijing Ideal Design Art Company. In 2003, he joined Yuanlong Yato and is currently the Director and Art Director of the company. Mr. Yue has been engaged as a visiting professor by Tsinghua University, Central Academy of Fine Arts, Beijing Institute of Fashion Technology, and Daejeon University. He has successively and successfully designed the Visual Identity System of China Mobile, China Post, China Southern Airlines, Capital Museum, and National Library of China. In 2008, Mr. Yue was hired by the Beijing Organizing Committee for the Beijing Summer Olympics as a member of the 8-person team for the design of the official Olympic posters, and participated in the selection and revision of the official posters of the 2008 Beijing Summer Olympics throughout the process. Mr. Yue Xin is also a member of the mascot modification expert group for the 2022 Beijing Winter Olympics and Winter Paralympics. |
Zhang Xiaotong, Senior Design Director and Chief Design Officer of Cultural and Creative Sector of Yuanlong Yato
In 2000, Ms. Zhang Xiaotong participated in the design of the Beijing 2008 Summer Olympics bid report as a core design member. In 2003, she joined Beijing Yuanlong Yato Culture Dissemination Co., Ltd. and is currently the Senior Design Director of Yuanlong Yato and the Chief Design Officer of Cultural and Creative Sector. Since 2007, as a chief designer and design director, Ms. Zhang has participated in authorized projects of Yuanlong Yato for more than ten times, namely the design and development of licensed products of the Beijing 2008 Summer Olympics, the Expo 2010 Shanghai China, the Beijing 2019 International Horticultural Expo, and the 2022 Beijing Winter Olympics. With Ms. Zhang Xiaotong as a leading creator, nearly 100 kinds of licensed commodities were designed. Moreover, she and the team designed and developed thousands of derivatives of cultural and creative products, among which the licensed commodities such as plush mascot toys, garage kits and water cups of the Beijing 2022 Winter Olympic Games have been selling like hot cakes, and Ms. Zhang have been interviewed by CCTV and BRTV for many times because of the superstar products. Her designs have won the Excellence Award of the 32nd International Exlibris Biennale and the Golden Pin Design Award.
Luo Bolin, General Manager and R&D Director of Yuanlong Yato Design and R&D Center
Mr. Luo Bolin joined Yuanlong Yato in 2005 and is currently the General Manager and R&D Director of the Design and R&D Center. He has served for our Fortune 500 customers in the world for a long time, and has participated in the whole design process of Yuanlong Yato's previous franchise projects, with works collected by the Capital Museum and selected as diplomatic gifts. In 2008, Yuanlong Yato R&D team was established, which is responsible for the construction of R&D system and the development of self-owned brands. The original products designed by Mr. Luo have successively won more than 30 international and domestic top design awards, including the Red Dot Design Award, iF Design Award, Gold Award of Red Star Design Award, Contemporary Good Design Award, and Golden Pin Design Award. What's more, he and the design and R&D team has created over 600 independent intellectual property rights for the company.
Zhang Ye, Industrial Design Director of Yuanlong Yato Design and R&D Center
Mr. Zhang Ye joined Yuanlong Yato in 2009 and is currently the Industrial Design Director of the company. He has been responsible for the design of 3C digital consumer electronics products of authorized brands such as NBA, and has designed and developed nearly 1,000 products. Since 2010, as a member of the core design and R&D team of the independent brand WOW!dea, Mr. Zhang is in charge of industrial design of products, and has been awarded more than 20 prizes in Red Dot Design Award, iF Design Award, Red Star Design Award (Gold Award), and Golden Pin Design Award (Best Design of the Year). His design and development achievements have won more than 100 patents.
Liang Demin, Structural Design Director of Yuanlong Yato Design and R&D Center
Mr. Liang Demin joined Yuanlong Yato in 2010 and is currently the Structural Design Director of the company. She is responsible for the engineering design and development of project products of self-owned brands and key customers, and has developed more than 1,000 products. Among them, the products launched in self-owned brands projects has successively won over 20 prizes in Red Dot Design Award, iF Design Award, Red Star Design Award (Gold Award), and Golden Pin Design Award (Best Design of the Year), etc. Her design and development achievements have won more than 100 patents. In the licensed product design and development project for the Beijing 2022 Winter Olympics, licensed products such as toys co-designed by her have gone viral and been widely praised.
Di Xinchen, Collection Design Director of Yuanlong Yato Design and R&D Center
Ms. Di Xinchen joined Yuanlong Yato in 2018 and is currently the Collection Design Director of the company. He is in charge of the creative design and development of derivatives of cultural and creative products, cultural liquor and collections of licensed projects. In the development of licensed products for the 2022 Winter Olympics, the licensed products such as precious metals mainly designed and developed by him are favored by marketing channels and collectors, including the masterpiece "Hong-Yun-Jin-Gu (Golden Drum of Good Luck)" series, the gold music score of "Ode to the Motherland", and the souvenirs of countdown series of the Beijing Winter Olympics. These precious metal products are widely reported by CCTV Sports Channel, BRTV, Xinhua News Agency and other media, creating an output value of more than 100 million yuan.